Tip 12: Give your audience what they want
A fundamental premise of marketing science is that a business should produce and sell things which customers are likely to want. If a business produced and sold items which customers simply did not want, that enterprise would soon be out of business! A similar principle applies when you are giving your presentation. You must identify what your customers (audience) want from you, and then endeavour to fulfil that desire. If you fail to identify exactly what your customers (audience) want from you, then you will find yourself struggling to connect or engage with them. I would take this principle one step further by saying that you should give your audience not only something that they want, but that you should give them something that they need. Every presentation is about meeting your audience's needs. So when you are planning your presentation, do not focus on what interests you about your subject, or why you think your audience should be interested in what you have to say. Instead concentrate on your audience’s point of view and how your idea or argument could and will benefit them. |
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The Successful Speaker: 273 Tips for Powerful Presentations
The Successful Speaker: 273 Tips for Powerful Presentations is the essential handbook for preparing effective & professional presentations. It contains a wealth of ideas and inspiration for everyone giving Conference talks, Lectures, Speeches, Seminars, Business proposals, Tutorials, Sales talks, Interview presentations Dr Mandar Marathe combines the latest thinking on what it takes to deliver a powerful presentation, with an informal style of writing to give you an easy-to-use, practical guide to making your presentation successful. "Wow! This guide and handbook made a huge difference to my delegates at my online workshop. They loved everything we did. Thanks to Dr Mandar Marathe's book I developed my presentation skills quickly whilst enjoying all the new concepts and ideas this book offers in a very easy to read and practical manner.
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Introduction
Dr Mandar Marathe graduated from Southampton University with an honours degree in Biomedical Sciences in 1998 and a Bachelor of Medicine degree in 1999. He holds advanced qualifications in Emergency Medicine and in Toxicology. He juggles a career as a doctor working in Accident & Emergency, while raising three children with his wife, writing books, and endlessly surfing the internet looking for the next "big thing" With almost two decades of public speaking experience in both academic and professional arenas, he is today an enthusiastic and popular educator who is well qualified to share his ideas about what makes a successful speaker and a powerful presentation. |
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